کارگاه گیمیفیکیشن / پارک علم و فناوری اقبال یزد / ۸ مهر

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اگر در یزد ساکن هستید خوشحال میشم که در کارگاه روز هشت مهر که در شهر یزد و در پارک علم و فناوری اقبال یزد با همکاری تیم گاتریم، شرکت دانش بنیان پیشگامان پرواز، کانون تبلیغاتی کروشه و رسانه دنیای تبلیغات برگزار میشه، حضور داشته باشید

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مخاطبین کارگاه های #گیمیفیکیشن چه کسانی هستند؟

فعالان خدمات شهرهوشمند
مراکز فناوری اطلاعات سازمان ها و موسسات
آژانس های تبلیغاتی
استدیو های خلاق
تولید کنندگان اپلیکیشن و نرم افزار
مدیران شرکت (برای تعامل با کارمندان)
مدیران مارکتینگ بانک ها و موسسات مالی
روابط عمومی های سازمان ها و شرکت ها
مدیران و کارکنان شهرداری ها
مدرسان و مشاوران تبلیغات
دانشجویان رشته های مختلف بازاریابی، مارکتینگ ، نرم افزار و فروش
استارتاپ ها و کسب و کارهای جدید
موسسات آموزشی
شرکت ها و آژانس های مسافربری و هواپیمایی
اساتید و معلمان
مدیران محصول و مدیران پروژه
طراحان محصول و خدمات
صاحبان کافه ها و رستوران ها
منتشران و نویسندگان
صاحبان سایت و وبلاگ
مراکز رشد و پارکهای علم و فناوری

و کلیه افرادی که دارای خدمت یا محصولی هستند برای ارائه به مخاطب

 

 

گیمیفیکیشن چیست؟ / بخوانید تعریف برترین افراد گیمیفیکیشن جهان

احتمالا بارها از خود پرسیده اید بازی های رایانه ای و تلفن همراه چرا ساعت های طولانی افراد را مبهوت خود کرده و به اصطلاح معتاد! میکنند. بازی ها چه خصوصیتی دارند که افراد را به سمت خود میکشند؟ علت جذابیت بازی ها در چیست؟

به استفاده از تفکرات، آیتم ها و روش های مورد استفاده در بازی ها و سرگرمی ها جهت درگیر کردن مخاطب یا کاربر در جهت حل مساله یا افزایش علاقه به موضوع خاصی در سیستم ها و کاربردهایی که ماهیت بازی ندارند، گیمیفیکیشن(Gamification) میگویند
Reverse-engineering what makes games successful and grab it into business environment
Roman Rackwitz

The use of strategic elements of game thinking, game-design and game mechanics for use on non-game environments such as business, education, healthcare, not-for-profit and government applications.
Marigo Raftopoulos

Making a non-game experience worthy of a human being’s sustained engagement, usage and loyalty by making it more compelling (more social, competitive, collaborative, mastery building, goal seeking — but not necessarily more fun) through the skillful integration of game thinking directly into that core experience.
Barry Kirk

The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals
Brian Burke

The use of game attributes to drive game-like player behavior in a non-game context with predictability. Where game attributes may be anything that a game-designer use to make a game fun and engaging. For example: game mechanics, game dynamics, game-design principles, gaming psychology, player journey, narratives, incentives, etc.
Michael Wu

Gamification is an empathy-based process of enhancing a service with affordances for gameful experiences to teach, engage, entertain, measure to support players’ overall value creation to indirectly support entities’ overall value creation
Mario Herger

Gamification is the craft of deriving all the fun and addicting elements found in games and applying them to real-world or productive activities – human focused design
Yu_kai Chou

Gamification is the use of game-design elements in non-game contexts
Sebastian Deterding

Gamification is the process of using game thinking and game dynamics to engage audiences and solve problems
Gabe Zichermann

Gamification is using game-based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning, and solve problems.
Karl Kapp

it is the use of game-design and game psychology in non-game settings to engage the target audience and motivate specific behaviors.
Keith Ng

The use of game mechanics to increase engagement and use of websites and applications.
Erika Webb

Gamification is the use of game design thinking in non-game environments to engage people.
Sergio Jimenez

Gamification is the process of designing fun user experiences in non-game context by means of game mechanics and experience design
José Carlos Cortizo

Gamification is the use of game design elements in non-game contexts to increase people’s motivation towards a well-intended objective
Victor Manrique

the use of game elements and design metaphors to solve problems
Andrzej Marczewski

The use of game elements and game-design techniques in non-game contexts
Kevin Werbach

the use of game mechanics, dynamics, and frameworks to promote desired behaviors
Lee and Hammer

gamification takes the characteristics we like about games and adds them to everyday actions in order to make them more interesting
TechnologyAdvice

a fun way to do things that have to be done
Opusphere

Gamification is the use of the elements that make games fun in non-gaming environments to create motivating experiences that help solve concrete problems
Wonnova

Using game elements to engage & influence people at a level that motivates them to give you a desired outcome.
Laura Marczewski

Gamification is reframing goals to be appealing and achievable using game-design principles
Nat A Lee

Gamification is the application of game elements and design principles to solve problems in non-game contexts
Frederik Agge Ronex

The design of game elements and game dynamics to engage play in non-game arenas
Dutch Driver

Gamification is taking fun and habit-forming elements found in games and applying them to productive activities
Michael Finney

gamification: the use of game concepts in a non-game environment to solve problems and also to make the experience funnier
Adrien Rubstein

The use of game elements to increase engagement and make life and work more fun
Mark Schreiber

the application of game concepts to a traditional idea or setting
Hunter Fortuin

Gamification is the application of gameful or playful layers to motivate engagement with a specific context
Scott Nicholson

Applying game mechanics to processes not normally thought of as games
Jeff Jockisch